There’s someone behind every professional.
Volkswagen Commercial Vehicles Canarias won the “Importer of the Year” award and they wanted to celebrate it with their audience. I led the art direction of this campaign with the concept of “There’s someone behind every professional”. We wanted to focus on the people behind every business and we made it by finding names contained in professions.
“The spanish word for ‘baker’ is ‘panadera’ which contains the first name ‘Ana’. The same happens with the word ‘hairdresser’ -peluquero- and the name ‘Luque’. We illustrated four professions that had a name hidden between their letters.”
Minigame.
We even developed a microsite with a mini game where people had to find the names hidden in the buildings
Credits.
Creative Director
Copywriter
Building Animation
Creative Agency
Client
Art Director
Illustration
Account Executive
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