Hazle Caso
Tropical Beer Company needed to re-connect with their audience. For the past years, they had been losing their essence and the increasing of the artisanal beer made people forget about them. They reached us to participate in a Pitch for their new campaign. Our proposal didn´t make the cut, but we still had a blast working on it.
“We created from a scratch this character, who would had been be the center of the campaign, representing a true ‘canarian spirit’ and his personality being the connection with the canarians.”
