Hyundai Kona
The new Hyundai KONA came as a game-changer for the brand. It is the symbol of their new direction in terms of design and they wanted to make their launch campaign to be a statement for both their competitors and the audience.
“Hyundai Canarias felt that they had great images and videos form the distributor, but they lacked a strong concept and a visual identity that spoke for their attitude.”
The campaign was awarded with a gold medal in Paris, in the Hyundai Global Marketing Conference. For a small distributor like Hyundai Canarias, winning over countries like United Kingdom and India was a huge recognition.