Hazle Caso, Hazlo Tropical

Hazle Caso, Hazlo Tropical

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Tropical Beer Company needed to re-connect with their audience. For the past years, they had been losing their essence and the increasing of the artisanal beer made people forget about them. They reached us to participate in a Pitch for their new campaign. Our proposal didn´t make the cut, but we still had a very good time working on it.

We created from a scratch this character, who would had been be the center of the campaign, representing the true ‘canarian spirit’ and his personality being the connection with the canarians. Our claim “Hazle caso, hazlo Tropical” (Listen to him, do it in a Tropical way) used a very common canarian expression to send the message.

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Credits:

Creative Director: Roberto Quintanilla

Art Direction: Néstor Feijoo, Eduardo Dosuá

Copywriter: Samuel Marrero

Character Design: Néstor Feijoo

3D Modelling and Rigging: Diego Acosta

Digital Art Director: Arístides Pérez

Account Supervisor: Silvia Díez

Music: Bejo - Poco

Creative Agency: Two

Client: ABInBev

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