Hazlo Facilito

Hazlo Facilito

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The launch of the newest version of the Hyundai i20 became a challenge for their distributor in Canarias. With this model, the brand wanted to approach a younger audience and to increase the sales. After the campaign they sold a 53% more than the last year and their consumer age ratio decreased in 10 years in total. The campaign was awarded in Madrid with a bronze award in the EFI awards in the category: Best Regional Campaign.

My role was to lead the art direction of the campaign during the whole year, including the filming of the TV spot, a photoshoot for the website…

 

Photoshoot

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Social Campaign

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EFI Awards - Bronze

 

Credits:

Creative Director: Roberto Quintanilla

Art Direction: Néstor Feijoo

Copywriter: Samuel Marrero

Photographer: Marlon Lorek

Front Ent Developer: José Mª del Pozo

Final Artwork: Diego Acosta

Account Supervisor: Silvia Díez

Account Executive: Carla Sánchez

Production: Las Hormigas Negras

Creative Agency: Two

Client: Hyundai Canarias

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