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While all the players are fighting to conquer the category values (smart, friendly, easy, price…), our challenge was to communicate these same values but in eDrem's very ownable way: through their brand identity. We created simple stories that make our logo come alive. Three squares that can make any dream trip come true: from a single air-flight, to a romantic holidays for two or a great stay in one of the best resort with your family,…

My role in this campaign was to design all the concept illustration and storyboards that the illustrator, María Diamantes, and the animation studio, The Others; will use to develop all the final artwork for the campaign. Also, as a junior art director in the McCann Creative team, I was part of the development of the story and the look and feel of the campaign.


Storyboard and Concept Illustration



Executive Creative Director: Marta Lluciá

Senior Art Director: Sergio Eransus

Senior Copywriter: Federico Stötlzing

Illustration: María Diamantes

Animation: The Others

Junior Art Director and Storyboard: Néstor Feijoo

Senior Account Manager: Bárbara Puyol

Creative Agency: McCann Barcelona

Client: eDreams Odigeo

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