Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles

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Volkswagen Commercial Vehicles Canarias was awarded as “Importer of the Year” in 2017 and they wanted to celebrate and communicate it with their audience. As the award was given to them because of their excellent client-relationship and their close relationship with their clients, we created the campaign: “There’s someone behind every professional”. We wanted to focus on the people behind every business and we made it by finding names contained in professions. In spanish, panadera (baker) contains the name ‘Ana’; you can find ‘Luque’ between, peluquero (hairdresser) and so on. We even created an online minigame to find names between the buildings illustrated by Eduardo Dosuá.

 
 
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Credits:

Creative Director: Roberto Quintanilla

Art Director: Néstor Feijoo

Copywriter: Samuel Marrero

Illustration: Eduardo Dosuá

Building Animation: Néstor Feijoo

Account Executive: Sonia Herrera

Creative Agency: Two

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